What makes a great ad? It depends on who you ask, sure, but what makes a really great ad? One the bean counters, the suits, the creatives and oh yeah those other guys…um what were they called again, oh Consumers. Yeah them too, what makes an ad all of them will consider great? Is it just how many widgets it sells? Is it about ROI, CPM, click through rates, call backs, BRCs received? Is it about winning 2 gold lions, a gold pencil, showing up in Creativity, Communication Arts, Art Directors Guild annual and HOW!? What leads to all these things that most people involved in making or buying ads will tell you make it “great”? Are the ads that do the best, the gems, the great ones, ideas that live on the edges? Ideas that aren’t quite like anything being done at the time they come out? If so, should we be shooting for the edges all the time? Note: I wrote, rewrote and rewrote this post and I still don’t really know. I wanted it to be more than just the one question though. I also didn’t want this to sound like I was just venting. Lets have a discussion in the comments.
