Monday I was lucky enough to find (via all the great people I interact with on Twitter every day) a fantastic post over at Lateral Action about brainstorming and it’s merits as a creative tool. A lot of us had a fantastic conversation about creativity and it’s place in business as far as it comes to brainstorms. Well, it turns out Mark (the original post’s author) thought the conversation was worth bringing into it’s own post. (And he sent me a really nice email to let me know he had done it and used my comments, which is a first. Thank you Mark, you are a true gentleman.) You can check out the original post here, and the new post here. I highly recommend joining in, the people here really know what they’re talking about.